MBA 640 Advanced Sport Marketing: Applied Research and Strategic Plans, 3 credits
This course is designed to expand on the traditional marketing strategies and practices covered in MBA 503: Marketing Management, and apply them to the unique sport product and sport consumers. Students will make the shift from theory to practice by examining topics like fan loyalty, sponsorships and promotions, brand development, marketing research, and strategic planning. To complete the transition, students will be tasked with developing and conducting research projects and performing strategic market planning for local sport organizations.
Prerequisites: MBA 503